Last Saturday, Menomonie welcomed a new restaurant to its vast list of places to eat. Toppers Pizza settled in on Main Street and plans to stay.
Toppers Pizza first opened in 1991 and now has dozens of locations all over the United States. It is headquartered in Whitewater, Wis., and was ranked in Entrepreneur Magazine’s Top 500 Franchises in 2011. It is a 40-store eclectic pizza delivery franchise brand that contains many options not found on a typical pizza restaurant menu.
“Toppers is a franchise. It’s just a very fun environment,” said owner Vishal Bhatnagar. “We have very different house pizzas—such as a Mac ‘N Cheese pizza and we always have something outside of the box.”
Toppers prepares everything fresh every day, including fresh cut vegetables and their homemade dough. There are 18 house pizzas, as well as the franchise’s signature product line of Topperstix, Oven-Toasted Grinders, Buffalo Wings, Quesadillas and cold drinks.
“We have a superior quality of food and we make it with a lot of smiles,” said Bhatnagar.
Toppers celebrated the opening with a ribbon-cutting ceremony and a grand opening on April 28. The first 50 customers that stood in line for the opening received free food for a year. Toppers has done this since about 2005 as a way to get buzz about the restaurant and also build a stronger brand identity and newer market.
But not only the first 50 people went away with a prize. Everyone who was in line after the initial 50 received other prizes from vendors and sponsors as an incentive to stay in line. The lines started forming days in advance, and Toppers accommodated them by bringing them coffee in the morning and playing games while they waited.
Toppers is located at 406 Main St. two doors down from Ba Da Bingz bar. The restaurant is open from 10:30 a.m. to 3 a.m., seven days a week.