| United Presbyterian Church | Presbyterian church | 20 W Messenger St | Mon 9 AM–12 PM |
| Uptown Tanning | Tanning salon | 103 N Main St | Mon–Fri 9 AM–7 PM |
| UW-Eau Claire at Barron County | Public university | 1800 College Dr | Mon–Fri 8 AM–4:30 PM |
| V & S Construction Services Inc | Construction company | 2019 22 1/2 Ave | Mon 8 AM–4:30 PM |
| Vacuum Outlet & Repair | Vacuum cleaner store | 810 S Main St | Wed 10 AM–4 PM |
| Van Gilder Insurance | Insurance agency | 730 S Main St | Mon–Fri 8:30 AM–12 PM, 1 PM–4:30 PM |
| Village Dell & Wine Shop | Wine store | 819 Hammond Ave | Tue 9 AM–9 PM |
| Wagon Wheel | Bar & grill | 2756 23 1/2 St | Mon 10 AM–2:30 AM |
| Warriors Nutrition | Coffee shop | 8 E Koepp St | Wed 6:30 AM–2:30 PM |
| Winkley Orthotics & Prosthetics | Orthotics & prosthetics service | 2600 S Wisconsin Ave Suite B | Mon–Fri 8 AM–4:30 PM |
| Woods & Water Realty Inc - Rice Lake | Real estate agency | 7 S Wisconsin Ave | Mon 9 AM–5 PM |
| World Harvest Church | Church | 307 E Barker St | Mon–Thu 9 AM–4 PM |
| 4Ever Fit | Fitness center | 1895 20 1/2 Ave | Mon–Wed 5:15 AM–7 PM |
| Airtec Sports Rice Lake | Boat dealer | 203 S Main St, Rice Lake, WI 54868 | — |
| ALDI | Supermarket | 2200 S Main St | Tue 8:30 AM–8 PM |
| AmericInn by Wyndham Rice Lake | Hotel | 2906 Pioneer Ave | — |
| Applebee's Grill + Bar | Restaurant | 2901 Decker Dr | Fri 11 AM–12 AM |
| Arby's | Fast food restaurant | 2921 Decker Dr | Mon 9 AM–11 PM |
| AT&T Store | Cell phone store | 2304 S Main St | Mon–Thu 9 AM–7 PM |
| Austin Mcmannes.. | Dentist | 115 E Thomas St | — |
| Azara Smoke N Vape- Rice Lake THC & Hemp | Vaporizer store | 2490 S Main St | Wed 9 AM–9 PM |
| Badger Steel & Fabricating Inc | Steel distributor | 3125 Pioneer Ave, Rice Lake, WI 54868 | — |
| Barron County Pro Rodeo | Rodeo | 101 Short St, Rice Lake, WI 54868 | — |
| Bennett Speed Shop | Auto repair shop | 2265 County Hwy SS, Rice Lake, WI 54868 | — |
| Bethany Lutheran Church | Lutheran church | 35 W Messenger St #304 | — |
| BLUSH Studio | Permanent make-up clinic | 2021 Cenex Dr | — |
| bp | Gas station | 404 N Main St | Mon 6 AM–9 PM |
| Burger King | Fast food restaurant | 1130 S Main St | Mon 6 AM–11 PM |
| Bush & Gilles Furniture | Furniture store | 2500 Pioneer Ave, Rice Lake, WI 54868 | — |
| Busy Bobbin | Quilt shop | 234 N Wilson Ave, Rice Lake, WI 54868 | — |
| Camelot Acres Manufactured Home Community | Mobile home park | 32 Camelot Ln #67, Rice Lake, WI 54868 | — |
| Camp Phillips | Summer camp organizer | 2900 16th St, Rice Lake, WI 54868 | — |
| Caribou Coffee | Coffee shop | 330 S Main St | Daily 6 AM–6 PM |
| Cedar Mall At Rice Lake | Shopping mall | 2900 S Main St, Rice Lake, WI 54868 | — |
| Cedarcrest Surgery Center | Surgical center | 2200 Cedarcrest Dr Ste B, Rice Lake, WI 54868 | — |
| Cheese Louise Sandwiches | Restaurant | 17 E Messenger St | — |