| Pizza Hut | Pizza restaurant | 2395 S Main St | Mon–Thu 10 AM–10 PM |
| Planet Fitness | Fitness center | 2500B S Main St | Mon 5 AM–12 AM |
| Pomp's Tire Service | Tire shop | 1410 S Main St, Rice Lake, WI 54868 | — |
| Poor Folks Saloon and Shady Rest Campground | Bar | 2883 17 3/4 St | — |
| Preferred Water Systems | Water filter supplier | 1-199 Water St, Rice Lake, WI 54868 | — |
| Rainbow Treasures Stained Glass | Stained glass studio | 2760 23 1/2 St | — |
| Rayne Elle Studio | Beauty salon | 1 S Main St | — |
| Real Estate Solutions | Real estate agency | 1815A S Main St, Rice Lake, WI 54868 | — |
| Redeemer Evangelical Lutheran Church | Lutheran church | 520 E Orchard Beach Ln | — |
| Rice Lake Area Free Clinic | Medical clinic | 1035 N Main St g02, Rice Lake, WI 54868 | — |
| Rice Lake Community Media | Television studio | 325 N Main St | — |
| Rice Lake Goodwill Retail & Training Center | Thrift store | 2850 College Dr, Rice Lake, WI 54868 | — |
| Rice Lake Harley-Davidson / TORO | Motorcycle dealer | 2801 S Wisconsin Ave, Rice Lake, WI 54868 | — |
| Rice Lake Head Start | Head start center | 205 E Orchard Beach Ln, Rice Lake, WI 54868 | — |
| Rice Lake Snow & Dirt Club | Non-profit organization | 1994 22 1/2 Ave | — |
| Rice Lake True Value | Hardware store | 1124 Hammond Ave, Rice Lake, WI 54868 | — |
| Rice Lake VA Clinic | Medical center | 320 South Access Road Ste 100, Rice Lake, WI 54868 | — |
| Rice Lake Weighing Systems | Manufacturer | 230 W Coleman St, Rice Lake, WI 54868 | — |
| Safelite AutoGlass | Glass repair service | 308 W Knapp St | Mon–Sat 8 AM–5 PM |
| Schmid-Tyler Laura K | Medical clinic | 1700 W Stout St | — |
| Schrock Buildings | Portable building manufacturer | 1342 23rd Ave, Rice Lake, WI 54868 | — |
| Security Finance | Loan agency | 405 S Main St | Mon 8:30 AM–5:30 PM |
| Shannon Brown | Family practice physician | 331 S Main St # H | — |
| Shopko Optical | Optician | 2304 S Main St | Mon–Fri 8 AM–6 PM |
| Simply Cake Couture | Cake shop | 3 S Main St, Rice Lake, WI 54868 | — |
| Simply Elegant Bridal | Bridal shop | 2900 S Main St, Rice Lake, WI 54868 | — |
| Skate City | Roller skating rink | 2057 17 1/4-17 1/2 Ave, Rice Lake, WI 54868 | — |
| Smiles In Motion | Pediatric dentist | 840 Bear Paw Ave | Mon–Thu 8 AM–4 PM |
| Snap Fitness Rice Lake | Gym | 225 S Main St | Daily Open 24 hours |
| St Vincent De Paul Society | Thrift store | 2811 Pioneer Ave, Rice Lake, WI 54868 | — |
| Subway | Sandwich shop | 2304 S Main St | Mon 7 AM–9 PM |
| Subway | Sandwich shop | 2022 Cenex Dr | Mon–Fri 7 AM–9 PM |
| Super 8 by Wyndham Rice Lake | Hotel | 2401 S Main St | — |
| Surplus Outlet Store | Sporting goods store | 7 S Main St, Rice Lake, WI 54868 | — |
| Suz'S Country Candles | Candle store | 912 W Marshall St | — |
| Swant Motor Company Inc | Car repair and maintenance service | 1202 S Main St, Rice Lake, WI 54868 | — |